Anthony Schneider is one of the authors featured in the new book Multichannel Marketing Ecosystems, published by Kogan Page.
Multichannel Marketing Ecosystems examines a fundamental game changer for the entire marketing industry – the seismic shift from a single TV-centric path to a multichannel interactive ecosystem which puts digital technology at the heart of every campaign. Edited by Markus Stahlberg and Ville Maila, the book features 32 articles by some of the world’s leading multichannel marketing practitioners and best-known marketing companies.
Anthony’s article, “The Long Tail of Branding: How Email Defines, Builds and Leverages Brands,” discusses the recent evolution of brands and how email is a vital part of the new brand mix.
> Read more or buy the book:
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Anthony Schneider Featured in New Multichannel Marketing Book is a post from the Mass Transmit Broadcast Blog. Subscribe to receive blog posts via email. Connect with us on Facebook, Twitter and Google+!
